Create an App Store and Google Play QR code
Make app download links easier to open from packaging, posters and onboarding cards.
Create your code
StaticWhen to use an app download QR code
App download QR codes are most useful at the moment someone has the device in hand: packaging, setup cards, event displays, onboarding sheets or in-store signs. A single app landing page can be safer than choosing only one store link when your audience is split between iOS and Android.
Choose the store link with care
App store codes should open cleanly on the phones your users carry.
- Test the Apple link on iPhone and the Play link on Android.
- Avoid campaign links that hide the real store destination.
- Use Standard quiet zone when the badge logo is included.
For launch material, rescan the code after the app listing goes live.
Create an app store QR code
- Decide whether the QR code should open one store directly or a landing page that routes different devices.
- Paste the App Store, Google Play or app landing page URL.
- Scan it on the devices your audience is likely to use, especially if both iPhone and Android are in the mix.
- Take the SVG into packaging or print layouts; PNG drops more easily into onboarding documents.
- Put the app name and a clear download prompt near the code.
Where app QR codes work
- App launch flyers
- Product packaging
- Device setup cards
App link checks
- Use a smart landing page if you need to route iOS and Android users differently.
- Test the scan on both iPhone and Android before printing a batch.
- Put the app name and store badge near the code so the destination feels recognizable.
App QR mistakes to avoid
- Sending every scanner to one app store when the audience includes both iPhone and Android users.
- Printing a store link before checking that the app is available in the target country.
- Using a QR code alone without the app name or a recognizable download prompt.
App store QR questions
Should I link directly to the App Store?
Direct store links work when the audience is mostly on one platform. For mixed audiences, a landing page that routes iOS and Android users is usually safer.
Can I use this on product packaging?
Yes. Test the QR code from the final package size and make sure the app page is still available in the countries where the product is sold.
What should the text around the code say?
Use a direct prompt such as 'Download the app' and include the app name so the scan destination is clear.
Can one QR code work for iPhone and Android?
Yes, if it points to a landing page that routes visitors by device. A direct App Store link is simpler but only ideal when the audience is mostly on iPhone.
Should I use this during onboarding?
Yes. App QR codes work well on setup cards, box inserts, event desks and device labels because the user already has the phone in hand.
How do I make one QR code work for both iPhone and Android?
Point the QR code to a landing page that detects the device and redirects to the right store. A direct App Store link only works for one platform, so a smart redirect page gives the best experience for mixed audiences.
Will the QR code still work if the app is removed from the store?
The QR code will still scan, but the link will lead to an error page on the store. There is nothing you can do from the QR code side if the app listing is taken down.
Can I track how many people downloaded the app from the QR code?
A static QR code doesn't track scans on its own. Use a redirect link with analytics or add UTM parameters to the store URL so you can see the traffic source in your app dashboard.
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